Every business must have a website these days. Most clients will not take you seriously if they can’t find you online. One of the first things new business owners will do is hire a web designer to get a professional site up and running but it doesn’t stop there…
If you’re getting a website build be sure to ask your service provider how you can access the website traffic statistics and keep a close eye on them. If you’re not putting any effort into promoting your website you will probably notice that you’re not getting a whole lot of traffic to your website. This means you’re not capitalizing on your online presence and missing out on a lot of potential clients. If you’re going to invest in a website you should make it worthwhile by generating as much traffic as you can!

Traffic stats improvement for a website that was launched in March

We always keep track of the website statistics for our clients and we can clearly see who is making an effort into promoting their site and who is just letting it sit.
This article will give you some great tools to start promoting your website today! Read the rest of this entry »

This is a question many new Twitter users struggle with. They see all these big accounts with 20, 50 or even 100K followers and wonder how did they ever get there?

Today we will give you some tips and tools on how to grow your following steadily and we’ll also make sure that you stay within the Twitter guidelines to avoid account suspension. There are certain practices that are not allowed and the last thing you want is to get your account suspended after you worked hard to get a decent following.

Our Twitter stats of the last 3 months

Quality or quantity?

This is the first thing you have to ask yourself. Do you want a small group of followers where you can easily keep track of the timeline and interact with everybody or do you want to grow as big as possible and utilize Twitter lists to keep up with the tweets you care about?
If you have a Twitter account for personal use the first option will probably work best for you. If you have any commercial aspirations and would like to promote your brand or business to the world market your goal will be to reach as many potential clients as possible. Growing your Twitter following is an easy and low cost method to promote your business or brand worldwide. 

Tools of the trade

These are a few tools we use to manage our account. There are many more tools out there but today we will stick to the tools that work for us.

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We recently came across a great summary of why you should be on Twitter and we would like to share that with you. Source for this blog post: About.com

Twitter seems to be following the same pattern that blogs did. First a few, and just for personal use. Then a lot more and an expansion of uses. And then a belated awakening by businesses that something is happening over there and it might be worth getting in on it.

Something is happening over there at Twitter and it’s well worth getting in on. Your small business should be using Twitter because:

Everyone else is doing it.
The guy who runs the convenience store down the street. The landscape architect. The shoe store owner. And lots of big companies, such as Dell, HP, AT&T and Microsoft. Having your business on Twitter is hot.

Twitter is good optics.
Using Twitter is evidence that your small business is participating in this whole social media thing and obviously a “with-it” kind of outfit that people might be interested in doing business with. It’s just not enough to have a website anymore.
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