When you’re starting a new business nobody knows you and nobody cares about you. You have to get out there and get as much exposure as possible, preferably without spending too much money. This was even more vital in our case because of our location in the country. We have had some good success in our approach so I’m going to do an overview of the various sources we’ve used so far.

PPC Advertising
We used this right from the start to generate a steady flow of traffic to the website. We do business all over the world but this type of advertising allowed us to target our local market as well as certain remote parts of Canada where web design services may not be offered and could be in demand. By setting up ads that communicate directly to a specific market or geographical area you can get much better results in comparison with just a generic ad that targets the whole world. You have to talk directly to your market.
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