Facebook rolled out the Timeline feature some time ago and whether you like it or not it’s here to stay. It will become mandatory on March 30, 2012. The functionality of the storytelling layout is open for debate but the cover image is a big improvement!

This really gives you a billboard to put your brand out there and by combining it with the profile image you open up another jar of creativity.

Artwork by Giuseppe Draicchio

Measurements

The cover image is positioned at the top and uses the full width of the Facebook interface.
The size is 851×315 pixels to be exact. That’s a lot of space to display your brand! There are sites available that will help you in setting up your cover image, just Google: timeline cover service. We have created a special template in Photoshop with the exact measurements and profile picture placement to set up cover images for our clients.

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Every business must have a website these days. Most clients will not take you seriously if they can’t find you online. One of the first things new business owners will do is hire a web designer to get a professional site up and running but it doesn’t stop there…
If you’re getting a website build be sure to ask your service provider how you can access the website traffic statistics and keep a close eye on them. If you’re not putting any effort into promoting your website you will probably notice that you’re not getting a whole lot of traffic to your website. This means you’re not capitalizing on your online presence and missing out on a lot of potential clients. If you’re going to invest in a website you should make it worthwhile by generating as much traffic as you can!

Traffic stats improvement for a website that was launched in March

We always keep track of the website statistics for our clients and we can clearly see who is making an effort into promoting their site and who is just letting it sit.
This article will give you some great tools to start promoting your website today! Read the rest of this entry »

This is a question many new Twitter users struggle with. They see all these big accounts with 20, 50 or even 100K followers and wonder how did they ever get there?

Today we will give you some tips and tools on how to grow your following steadily and we’ll also make sure that you stay within the Twitter guidelines to avoid account suspension. There are certain practices that are not allowed and the last thing you want is to get your account suspended after you worked hard to get a decent following.

Our Twitter stats of the last 3 months

Quality or quantity?

This is the first thing you have to ask yourself. Do you want a small group of followers where you can easily keep track of the timeline and interact with everybody or do you want to grow as big as possible and utilize Twitter lists to keep up with the tweets you care about?
If you have a Twitter account for personal use the first option will probably work best for you. If you have any commercial aspirations and would like to promote your brand or business to the world market your goal will be to reach as many potential clients as possible. Growing your Twitter following is an easy and low cost method to promote your business or brand worldwide. 

Tools of the trade

These are a few tools we use to manage our account. There are many more tools out there but today we will stick to the tools that work for us.

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When you’re starting a new business nobody knows you and nobody cares about you. You have to get out there and get as much exposure as possible, preferably without spending too much money. This was even more vital in our case because of our location in the country. We have had some good success in our approach so I’m going to do an overview of the various sources we’ve used so far.

PPC Advertising
We used this right from the start to generate a steady flow of traffic to the website. We do business all over the world but this type of advertising allowed us to target our local market as well as certain remote parts of Canada where web design services may not be offered and could be in demand. By setting up ads that communicate directly to a specific market or geographical area you can get much better results in comparison with just a generic ad that targets the whole world. You have to talk directly to your market.
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