Facebook rolled out the Timeline feature some time ago and whether you like it or not it’s here to stay. It will become mandatory on March 30, 2012. The functionality of the storytelling layout is open for debate but the cover image is a big improvement!

This really gives you a billboard to put your brand out there and by combining it with the profile image you open up another jar of creativity.

Artwork by Giuseppe Draicchio

Measurements

The cover image is positioned at the top and uses the full width of the Facebook interface.
The size is 851×315 pixels to be exact. That’s a lot of space to display your brand! There are sites available that will help you in setting up your cover image, just Google: timeline cover service. We have created a special template in Photoshop with the exact measurements and profile picture placement to set up cover images for our clients.

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Every business must have a website these days. Most clients will not take you seriously if they can’t find you online. One of the first things new business owners will do is hire a web designer to get a professional site up and running but it doesn’t stop there…
If you’re getting a website build be sure to ask your service provider how you can access the website traffic statistics and keep a close eye on them. If you’re not putting any effort into promoting your website you will probably notice that you’re not getting a whole lot of traffic to your website. This means you’re not capitalizing on your online presence and missing out on a lot of potential clients. If you’re going to invest in a website you should make it worthwhile by generating as much traffic as you can!

Traffic stats improvement for a website that was launched in March

We always keep track of the website statistics for our clients and we can clearly see who is making an effort into promoting their site and who is just letting it sit.
This article will give you some great tools to start promoting your website today! Read the rest of this entry »